The Dispensing Journey Being a Dispensing Optician, I sometimes forget that the customer journey must feel daunting for the relatively new optical clientele. It’s a…
Reena BainsNovember 20, 2020
Product Performance When searching the web for lens companies, each manufacturer will market their product to be the ‘best’. Manufacturers will ‘wow’ the consumer with…
Reena BainsApril 20, 2020
The Evolution of Eyewear In the mid 90's, I was very new to the Optical industry. I had been wearing spectacles since my childhood, but…
Reena BainsApril 4, 2020
The Self-Employed Person I became a self-employed optician in 2007; by accident more than choice. I was relocating at the time, and so to bridge…
Reena BainsAugust 16, 2019
Spectacle Lenses for Driving In recent years there has been a lot of hype around lens types and coatings, especially those spectacle lenses that are…
Reena BainsMay 28, 2019
